1. Worrying about the quantity of followers, not the quality.
It is not vitally important to have tons of followers, but rather a small group of hyper-engaged followers. Those are your lifetime customers. You could have 100K followers but only 20 likes and 1 comment on each photo. It's better to have 10K followers and 500 likes and 100 comments. Engagement is king as it shows if your followers really care about what you're saying enough to interact with your post.
2. Not posting regularly enough
Most businesses might post once a week or every 4-5 days. Depending on the platform, your posting frequency will vary. On most platforms like Facebook and Instagram, you should be posting daily depending on the industry. This will increase engagement and awareness as long as it is not spammy. Be sure to know the optimal post frequency on each platform as they are all different.
3. Not converting traffic and followers to paying customers
Most businesses do not have a call to action on their posts to their product or service. This is a huge mistake. On average only 12% of people will take a buying action even if you're telling them to. That drops to nearly 0% if you are not directing them to the next step in the buying process.
4. Not integrating your brand story in your posts
If your content is not personalized and tailored to your brand's followers, it will not do well. Your customers follow you for a reason and it's important to integrate your brand's story into your content to stay consistent. Your brand's story should be based on what your product or service is here to do in the world that makes you different. How does your product or service make your customer feel when they interact with it?
5. Not having a strategy at all
Blindly trying to grow and leverage your social media to find more customers will not be effective. Like any marketing, social media requires thought and a healthy amount of planning to see a clear ROI.
53% of businesses are currently using social media to grow their customer base.
90% of those 53% have a planned and well thought out strategy.
A social media agency can help you design and execute a successful social media campaign.
As we move through 2017, it's time to start thinking about how your business will stay ahead by marketing effectively on social media.
Thank you for taking the time to read this article and I hope you found value in it.
If you would like to know more about how social media marketing can help you acquire more clients and increase revenue, I am offering free 30-minute social media strategy sessions. Send me a message or call at 262-902-0138. I would be happy to help.